FIC Asia appoints Alex Lambeek to head affiliate partnerships and syndication for Asia-Pacific and the Middle East
Jul 08, 2013

Appointment Further Strengthens FIC’s Senior Management Team and Commitment to ‘Local’ Approach to Asia Business

Hong Kong – July 8, 2013 – FOX International Channels (FIC) Asia announced that Mr. Alex Lambeek joins the company today as Head of Affiliate Partnerships and Syndication for Asia Pacific and the Middle East, based in Singapore. The role focuses on helping the network accomplish its mission to collaborate with platform operators to not only grow the pay TV industry overall, but to strategically position FIC as an important part of each partner’s growth story.

With his unique background in both the mobile and pay TV industries, Alex is set to add great value to FIC's affiliate partnerships in each territory. Areas he will be focusing on include improving FIC’s ability to tailor its products for various platforms, particularly in the areas of mobile, non-linear and multi-screen extensions; devising innovative practices to help drive subscriptions, especially for premium channels, and working with peers and partners to fight piracy, a challenge that has long plagued the TV industry.
FIC Asia is the leading pay TV network in Asia and operates its business with a ‘localized’ approach.

With 18 offices on the ground across Asia Pacific and the Middle East, the network has established strong businesses in each territory. “We look at each market as a local business and are firmly committed to building the pay TV industry in each country together with our affiliate partners,” said Zubin Gandevia, President of FOX International Channels Asia Pacific and the Middle East. “The appointment of Alex affirms our commitment to this strategy. Our teams on the ground have unrivalled local knowledge and I am confident that our local expertise supported by Alex’s extensive experience is a winning combination that will help take our business to the next level.”

Alex brings with him to FIC over 19 years of experience in leadership roles in Europe and Asia Pacific. He has served as Vice President of Mobile Phones Marketing and Managing Director of Australia and Indonesia at Nokia, Vice President of Marketing (Asia Pacific) at BlackBerry and most recently, as CEO of Indonesian DTH satellite TV operator Aora.

“I’m excited to have this opportunity to work with FIC,” said Alex. “The company is leading the industry by far not just in terms of great brands and rate of growth, but also in making a global business locally relevant. I am looking forward to putting my skills and experience to work in contributing to its continued success.”

Alex holds a Master’s of Science Degree in Business Economics from Erasmus University in Rotterdam, The Netherlands.

This press release was issued on behalf of FOX International Channels Asia by Tactic Public Relations Limited (Tactic). For further information, please contact:

FOX International Channels
Kelly Jang
Pan Regional Trade Marketing & PR
DID: +852 2621 8875

Tactic Public Relations Limited (Tactic)
Diana Low
Tactic – Singapore
DID: +65 6325 8264
FAX: +65 6325 8262

Sherraine Chan
Tactic – Hong Kong
DID: +852 2114 4964
FAX: +852 2114 0880